Short Courses--Strategic Marketing and Selling for Senior Managers
This ad is maintained in a searchable database. This ad may have been modified or even deleted since this page was posted. To see the current ad with all of the details, please go here.
Name: Dagmar Roberts Reply to Ad Date Posted: 08/24/2005
OBJECTIVES
To introduce participants to a marketing-orientated approach to business.
PROGRAMME
*What is marketing? *What services can the construction industry offer? *Identifying our clients - sources of marketing information. *The marketing mix of service, price, location, promotion. *Planning for success - creating an integrated marketing strategy.
BENEFITS OF ATTENDING
At the end of the course participants will be able to:
*Appreciate the benefits of adopting a marketing perspective. *Understand the need to forge long-term relationships with their clients. *Identify useful sources of marketing information. *Understand the importance of selling as an element of the integrated marketing strategy.
